HODOBA CONSULTING
Strategic Marketing Manager
The Strategic Marketing Manager option allows small businesses to access a seasoned marketing professional who offers strategic guidance, oversees marketing activities, and contributes to achieving specific business objectives. All of this is done to move your business forward and scale your marketing efforts and increase revenues. The role of the Strategic Marketing Manager focuses on 4 primary areas:
Strategic Planning
Every business needs to establish a North Star. Then they need a plan to navigate to it. The SMM helps the a business establish that path through thoughtful strategy on message, and tactics
Budget Management
The SMM is a good steward of their client's budget. Working with the business to make sure the ROI makes sense and there are no "big bills" or surprises that would be a detriment to the growth of the business.
Brand & Campaign Management
Once the strategy is established, the SMM will make sure that plan is executed professionally, timely, with the needed adjustments along the way.
Analytics Evaluation
It is imperative to evaluate the effectiveness of an advertising campaign and make adjustments where needed. The Strategic Marketing Manager makes sure these campaigns are efficient and effective.
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Customized Strategic Battle Plan
Success doesn't just happen. It takes a ideas and a map to get you there. The Strategic Battle Plan is more than just a marketing plan where you get a brand template and a suggested budget.
This will be a customized roadmap for your business to understand where you are, where you want to be and how to beat your competition. This is a collaborative effort to put your marketing, advertising, and sales on the right path to your goals.
To find out how your business can benefit, click below and get the process started.
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